Saturday, March 6, 2021

mergers and acquisitions

No longer doing a short film, but instead, a trailer promo, consisting of two trailers and the marketing for the film.

I'll focus on the finance side of my trailer in this post, researching films related to that topic.

Big Short

Two trailers, most of the same shots but different target audiences and purposes. The first one is a bit more mainstream, more relatable in the sense that it tries to make the world of finance seem interesting through the characters and high-paced editing. They definitely aimed this at a broader demographic. 

The second trailer is more technical, a bit more boring, and frankly not edited very well. The timing is off and it's like they tried their hardest to not watch the movie. Lots of comedic moments mixed with audio and sound that fits for an action film. Also, what's with the generic trailer movie voice?? 

If their purpose was to differentiate the two trailers, congratulations, they did a stellar job, but if I was looking for inspiration, I would stick with the first one. 

The Wolf of Wall Street

If Jay Gatsby worked on Wall Street sums up pretty much both trailers. The first one was classic Scorcese. Detached morality, black humor, a constantly roaming camera plus larger-than-life personalities. Very watchable and it does explain how it got a box office of almost $400 million. The second trailer was more coming of age but in terms of wealth, lifestyle and absurdity. Not that different from my perspective, both accomplish their goal to entice the viewer to watch the movie through lies, greed, and corruption on Wall Street as a comedy.

Boiler Room

Clearly filmed in a different decade than the last two and although I could only find one trailer, it still makes a pretty good piece to research for my own project. Unlike The Wolf of Wall Street, ethics are an actual part of the movie, even showing the part of the consequences of their illegal schemes on ordinary people along with the craziness of the Wall Street world in the early 2000s. Unfortunately, the trailer goes through the entire movie, summarizing it, and doesn't leave too much for the viewer not to know once they go watch the film. Great movie though.

Margin Call

What the hell is that movie spy font doing on a wall street stockbroker film??? Besides that this film is much more niche than the others. Even in the trailer, they explain terms that some won't understand and in the actual film, only people that would understand those terms would be finance majors or people who did their due diligence concerning the great recession but that's fine as the whole trailer and film's conflict and incident were that there was a really big problem in the financial market due to unethical trading practices. It still has some scenes I might want to incorporate into my film, possibly. 

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