A trailer promotion package on a crime/drama film set in modern day North Jersey and New York City revolving around an Italian American crime family and their inner workings, specifically focusing on how they finance their operation. (A indirect homage to The Sopranos)
Two trailers will created to target two demographics and have two purposes. One to appeal to a more mainstream audience, detached from the actual film itself, serving as more of a marketing tool while the other trailer capturing the actual tone of the film, focusing on the homage aspect of the film (two different aesthetics, music, editing, amount of suspense, etc).
The social media aspect of the film will be created solely on Instagram, tributing it towards fans of The Sopranos to capture that niche target audience's interest.
Anyway, $4 a pound.
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