ethical manipulation

Might have forgotten about this part of the project but better late than never. 

"A promotion package for a new film, to include two trailers (major task), together with an official social media page for the film and a poster for the film (minor tasks)."

Marketing for a film, just like the film itself has to aim for a target audience. The primary demographic for crime/gangster genre films are males, usually from the age of 15 to 30 years old due to the themes of money, crime, power, and immorality and a cast of mostly male roles. 

Instagram, one social media platform, is extremely popular among 18 to 29 year olds, which is essentially my entire target audience. Using Instagram can help reach this audience, especially in the U.S which is where the film will be mostly advertised and featured. 

Since the homage to The Sopranos idea is pretty much dead since I didn't get to film at any of the locations I planned to, my idea to target the audience of viewers of The Sopranos through Instagram can't work. (Will be discussed further in the next blog)